Trabajos de Ana Castillo López
Trabajos de Nombre
Computer Science
Listando 3 trabajos del autor/autora 37
Lista de trabajos en el área Computer Science
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Article
Social media-driven customer engagement and movie performance: Theory and empirical evidence
Castillo, Ana; Benitez, Jose; Llorens, Javier; Luo, Xin (Robert)
DECISION SUPPORT SYSTEMS
0167-9236 (2021)
DOI /
10.1016/j.dss.2021.113516
Green submitted
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Article
How corporate social responsibility activities influence employer reputation: The role of social media capability
Benitez, Jose; Ruiz, Laura; Castillo, Ana; Llorens, Javier
DECISION SUPPORT SYSTEMS
0167-9236 (2020)
DOI /
10.1016/j.dss.2019.113223
Green submitted, Bronze
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Article
How to perform and report an impactful analysis using partial least squares: Guidelines for confirmatory and explanatory IS research
Benitez, Jose; Henseler, Jorg; Castillo, Ana; Schuberth, Florian
INFORMATION & MANAGEMENT
0378-7206 (2020)
DOI /
10.1016/j.im.2019.05.003
Hybrid, Green published
