Trabajos de Juan Miguel Alcántara Pilar

Trabajos de Nombre

Economics & Business

Listando 8 trabajos del autor/autora 37

Lista de trabajos en el área Economics & Business

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Review A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling Rojas-Lamorena, Alvaro J.; Del Barrio-Garcia, Salvador; Miguel Alcantara-Pilar, Juan JOURNAL OF BUSINESS RESEARCH 0148-2963 (2021) DOI / 10.1016/j.jbusres.2021.10.025 Hybrid

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Article Effects of cultural difference on users' online experience with a destination website: A structural equation modelling approach Alcantara-Pilar, Juan Miguel; Armenski, Tanja; Javier Blanco-Encomienda, Francisco; Del Barrio-Garcia, Salvador JOURNAL OF DESTINATION MARKETING & MANAGEMENT 2212-571X (2018) DOI / 10.1016/j.jdmm.2017.06.002

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Article Does language matter? A cross-national comparison of the moderating effect of language on website information-processing Alcantara-Pilar, Juan Miguel; Del Barrio-Garcia, Salvador; Eugenia Rodriguez-Lopez, Ma JOURNAL OF BUSINESS RESEARCH 0148-2963 (2018) DOI / 10.1016/j.jbusres.2018.03.011

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Article Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions Alcantara-Pilar, Juan Miguel; Del Barrio-Garcia, Salvador; Porcu, Lucia; Crespo-Almendros, Esmeralda JOURNAL OF CONSUMER BEHAVIOUR 1472-0817 (2017) DOI / 10.1002/cb.1656

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Article Formation of customer-based brand equity via authenticity The mediating role of satisfaction and the moderating role of restaurant type Eugenia Rodriguez-Lopez, Maria; Del Barrio-Garcia, Salvador; Alcantara-Pilar, Juan Miguel INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT 0959-6119 (2020) DOI / 10.1108/ijchm-05-2019-0473

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Article The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations Alcantara-Pilar, Juan Miguel; Javier Blanco-Encomienda, Francisco; Armenski, Tanja; Del Barrio-Garcia, Salvador JOURNAL OF DESTINATION MARKETING & MANAGEMENT 2212-571X (2018) DOI / 10.1016/j.jdmm.2017.09.005

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Article Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)? Porcu, Lucia; Del Barrio-Garcia, Salvador; Alcantara-Pilar, Juan Miguel; Crespo-Almendros, Esmeralda INTERNATIONAL JOURNAL OF ADVERTISING 0265-0487 (2017) DOI / 10.1080/02650487.2016.1185207

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Article Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary? Pavlukovic, Vanja; Armenski, Tanja; Alcantara-Pilar, Juan Miguel TOURISM MANAGEMENT 0261-5177 (2017) DOI / 10.1016/j.tourman.2017.06.006