Trabajos de Miguel Ángel Rodríguez Molina

Trabajos de Nombre

Economics & Business

Listando 3 trabajos del autor/autora 37

Lista de trabajos en el área Economics & Business

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Article Destination brand equity-formation: Positioning by tourism type and message consistency Rodriguez-Molina, M. A.; Frias-Jamilena, D. M.; Del Barrio-Garcia, S.; Castaneda-Garcia, J. A. JOURNAL OF DESTINATION MARKETING & MANAGEMENT 2212-571X (2019) DOI / 10.1016/j.jdmm.2019.03.010

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Article Servitization strategies from customers' perspective: the moderating role of co-creation Ruiz-Alba, Jose L.; Soares, Anabela; Rodriguez-Molina, Miguel A.; Frias-Jamilena, Dolores M. JOURNAL OF BUSINESS & INDUSTRIAL MARKETING 0885-8624 (2019) DOI / 10.1108/jbim-02-2017-0028 Green accepted

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Article Online Marketing Effectiveness-the influence of information load and digital literacy, a cross-country comparison Castaneda, Jose-Alberto; Frias-Jamilena, Dolores M.; Rodriguez-Molina, Miguel A.; Jones, Adam ELECTRONIC MARKETS 1019-6781 (2019) DOI / 10.1007/s12525-019-00372-9