Trabajos de Miguel Ángel Rodríguez Molina
Trabajos de Nombre
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Museum visitors' heterogeneity and experience processing
Ruiz-Alba, Jose L.; Nazarian, Alireza; Rodriguez-Molina, Miguel A.; Andreu, Luisa
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
0278-4319 (2019)
DOI /
10.1016/j.ijhm.2018.12.004
Green accepted
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Destination brand equity-formation: Positioning by tourism type and message consistency
Rodriguez-Molina, M. A.; Frias-Jamilena, D. M.; Del Barrio-Garcia, S.; Castaneda-Garcia, J. A.
JOURNAL OF DESTINATION MARKETING & MANAGEMENT
2212-571X (2019)
DOI /
10.1016/j.jdmm.2019.03.010
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Forecasting a post-COVID-19 economic crisis using fuzzy cognitive maps: a Spanish tourism-sector perspective
Vena-Oya, Julio; Garcia-Castaneda, Jose Alberto; Rodriguez-Molina, Miguel Angel
CURRENT ISSUES IN TOURISM
1368-3500 (2021)
DOI /
10.1080/13683500.2021.1944995
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The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity
Castaneda-Garcia, J. A.; Frias-Jamilena, D. M.; Del Barrio-Garcia, S.; Rodriguez-Molina, M. A.
JOURNAL OF TRAVEL RESEARCH
0047-2875 (2019)
DOI /
10.1177/0047287519881506
