Trabajos de Francisco José Martínez López

Trabajos de Nombre

Economics & Business

Listando 8 trabajos del autor/autora 37

Lista de trabajos en el área Economics & Business

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Article Behind influencer marketing: key marketing decisions and their effects on followers' responses Martinez-Lopez, Francisco J.; Anaya-Sanchez, Rafael; Giordano, Marisel Fernandez; Lopez-Lopez, David JOURNAL OF MARKETING MANAGEMENT 0267-257X (2020) DOI / 10.1080/0267257x.2020.1738525

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Article Promote or Perish? A brief note on academic social networking sites and academic reputation D'Alessandro, Steven; Miles, Morgan; Martinez-Lopez, Francisco J.; Anaya-Sanchez, Rafael; Esteban-Millat, Irene; Torrez-Meruvia, Harold JOURNAL OF MARKETING MANAGEMENT 0267-257X (2019) DOI / 10.1080/0267257x.2019.1697104

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Article Influencer marketing: brand control, commercial orientation and post credibility Martinez-Lopez, Francisco J.; Anaya-Sanchez, Rafael; Esteban-Millat, Irene; Torrez-Meruvia, Harold; D'Alessandro, Steven; Miles, Morgan JOURNAL OF MARKETING MANAGEMENT 0267-257X (2020) DOI / 10.1080/0267257x.2020.1806906 Green accepted

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Article Consumer engagement in an online brand community Martinez-Lopez, Francisco J.; Anaya-Sanchez, Rafael; Molinillo, Sebastian; Aguilar-Illescas, Rocio; Esteban-Millat, Irene ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS 1567-4223 (2017) DOI / 10.1016/j.elerap.2017.04.002

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Article Do safe buy buttons and integrated path-to-purchase on social platforms improve users' shopping-related responses? Martinez-Lopez, Francisco J.; Li, Yangchun; Liu, Huaming; Feng, Changyuan ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS 1567-4223 (2020) DOI / 10.1016/j.elerap.2019.100913

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Review Fifty years of the European Journal of Marketing: a bibliometric analysis Martinez-Lopez, Francisco J.; Merigo, Jose M.; Valenzuela-Fernandez, Leslier; Nicolas, Carolina EUROPEAN JOURNAL OF MARKETING 0309-0566 (2018) DOI / 10.1108/ejm-11-2017-0853

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Article Industrial marketing management: Bibliometric overview since its foundation Martinez-Lopez, Francisco J.; Merigo, Jose M.; Carlos Gazquez-Abad, Juan; Luis Ruiz-Real, Jose INDUSTRIAL MARKETING MANAGEMENT 0019-8501 (2020) DOI / 10.1016/j.indmarman.2019.07.014 Bronze

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Article To have or have not: Buy buttons on social platforms Martinez-Lopez, Francisco J.; Li, Yangchun; Su, Wan; Feng, Changyuan JOURNAL OF BUSINESS RESEARCH 0148-2963 (2019) DOI / 10.1016/j.jbusres.2019.07.029