Trabajos de Lucía Porcu
Trabajos de Nombre
Economics & Business
Listando 5 trabajos del autor/autora 37
Lista de trabajos en el área Economics & Business
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Article
Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions
Alcantara-Pilar, Juan Miguel; Del Barrio-Garcia, Salvador; Porcu, Lucia; Crespo-Almendros, Esmeralda
JOURNAL OF CONSUMER BEHAVIOUR
1472-0817 (2017)
DOI /
10.1002/cb.1656
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3
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Article
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia; Del Barrio-Garcia, Salvador; Alcantara-Pilar, Juan Miguel; Crespo-Almendros, Esmeralda
INTERNATIONAL JOURNAL OF ADVERTISING
0265-0487 (2017)
DOI /
10.1080/02650487.2016.1185207
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5
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The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Del Barrio-Garcia, Salvador; Kitchen, Philip J.; Tourky, Marwa
JOURNAL OF BUSINESS RESEARCH
0148-2963 (2020)
DOI /
10.1016/j.jbusres.2019.10.049
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1
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Challenges in times of a pandemic: what drives and hinders the adoption of location-based applications?
Rodriguez-Priego, Nuria; Porcu, Lucia
ECONOMIC RESEARCH-EKONOMSKA ISTRAZIVANJA
1331-677X (2021)
DOI /
10.1080/1331677x.2021.1902364
Green published, Gold
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The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine
Yasin, Mahmoud; Liebana-Cabanillas, Francisco; Porcu, Lucia; Kayed, Rasem N.
JOURNAL OF RETAILING AND CONSUMER SERVICES
0969-6989 (2020)
DOI /
10.1016/j.jretconser.2019.101902
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