Trabajos de Lucía Porcu
Trabajos de Nombre
Mentions
7
Twitter
0
Wikipedia
0
News
0
Policy
Article
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
Porcu, Lucia; Del Barrio-Garcia, Salvador; Alcantara-Pilar, Juan Miguel; Crespo-Almendros, Esmeralda
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
0278-4319 (2019)
DOI /
10.1016/j.ijhm.2019.01.008
Mentions
4
Twitter
0
Wikipedia
0
News
0
Policy
Article
Toward an understanding of online information processing in e-tourism: does national culture matter?
Alcantara-Pilar, Juan Miguel; Del Barrio-Garcia, Salvador; Crespo-Almendros, Esmeralda; Porcu, Lucia
JOURNAL OF TRAVEL & TOURISM MARKETING
1054-8408 (2017)
DOI /
10.1080/10548408.2017.1326363
Mentions
3
Twitter
0
Wikipedia
0
News
0
Policy
Article
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia; Del Barrio-Garcia, Salvador; Alcantara-Pilar, Juan Miguel; Crespo-Almendros, Esmeralda
INTERNATIONAL JOURNAL OF ADVERTISING
0265-0487 (2017)
DOI /
10.1080/02650487.2016.1185207
