Trabajos de Francisco Muñoz Leiva
Trabajos de Nombre
Economics & Business
Listando 9 trabajos del autor/autora 37
Lista de trabajos en el área Economics & Business
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Article
Visual attention to the main image of a hotel website based on its position, type of navigation and belonging to Millennial generation: An eye tracking study
Espigares-Jurado, Francisco; Munoz-Leiva, Francisco; Correia, Marisol B.; Sousa, Carlos M. R.; Ramos, Celia M. Q.; Faisca, Luis
JOURNAL OF RETAILING AND CONSUMER SERVICES
0969-6989 (2020)
DOI /
10.1016/j.jretconser.2019.101906
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Article
Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied
Ramos de Luna, Iviane; Liebana-Cabanillas, Francisco; Sanchez-Fernandez, Juan; Munoz-Leiva, Francisco
TECHNOLOGICAL FORECASTING AND SOCIAL CHANGE
0040-1625 (2019)
DOI /
10.1016/j.techfore.2018.09.018
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Past, present, and future research on self-service merchandising: a co-word and text mining approach
Munoz-Leiva, Francisco; Rodriguez Lopez, Maria Eugenia; Liebana-Cabanillas, Francisco; Moro, Sergio
EUROPEAN JOURNAL OF MARKETING
0309-0566 (2021)
DOI /
10.1108/ejm-02-2019-0179
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Review
A review of comparative advertising research 1975-2018: Thematic and citation analyses
Del Barrio-Garcia, Salvador; Munoz-Leiva, Francisco; Golden, Linda
JOURNAL OF BUSINESS RESEARCH
0148-2963 (2020)
DOI /
10.1016/j.jbusres.2020.08.023
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The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida; Munoz-Leiva, Francisco; Belen Prados-Pena, M.
JOURNAL OF FASHION MARKETING AND MANAGEMENT
1361-2026 (2021)
DOI /
10.1108/jfmm-12-2020-0275
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Article
A global approach to the analysis of user behavior in mobile payment systems in the new electronic environment
Liebana-Cabanillas, Francisco; Munoz-Leiva, Francisco; Sanchez-Fernandez, J.
SERVICE BUSINESS
1862-8516 (2018)
DOI /
10.1007/s11628-017-0336-7
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To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce
Herzallah, Doaa; Munoz Leiva, Francisco; Liebana-Cabanillas, Francisco
JOURNAL OF RESEARCH IN INTERACTIVE MARKETING
2040-7122 (2021)
DOI /
10.1108/jrim-05-2021-0145
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Past themes and future trends in medical tourism research: A co-word analysis
de la Hoz-Correa, Andrea; Munoz-Leiva, Francisco; Bakucz, Marta
TOURISM MANAGEMENT
0261-5177 (2018)
DOI /
10.1016/j.tourman.2017.10.001
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Article
The main determinants of adopting domestic biomass heating systems An integrating model
Garcia-Maroto, Inmaculada; Munoz-Leiva, Francisco; Higueras-Castillo, Elena; Liebana-Cabanillas, Francisco
SUSTAINABILITY ACCOUNTING MANAGEMENT AND POLICY JOURNAL
2040-8021 (2020)
DOI /
10.1108/sampj-03-2019-0133
