Trabajos de María Belén Prados Peña
Trabajos de Nombre
Economics & Business
Listando 4 trabajos del autor/autora 37
Lista de trabajos en el área Economics & Business
Mentions
5
Twitter
0
Wikipedia
0
News
0
Policy
Article
Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension
Del Barrio-Garcia, Salvador; Belen Prados-Pena, Ma
JOURNAL OF DESTINATION MARKETING & MANAGEMENT
2212-571X (2019)
DOI /
10.1016/j.jdmm.2019.05.002
Mentions
5
Twitter
0
Wikipedia
0
News
0
Policy
Article
Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience
Belen Prados-Pena, M.; Del Barrio-Garcia, Salvador
EUROPEAN RESEARCH ON MANAGEMENT AND BUSINESS ECONOMICS
2444-8834 (2021)
DOI /
10.1016/j.iedeen.2021.100153
Green published, Gold
Mentions
2
Twitter
0
Wikipedia
0
News
0
Policy
Article
The role of customer brand engagement in the use of Instagram as a "shop window" for fashion-industry social commerce
Molina-Prados, Aida; Munoz-Leiva, Francisco; Belen Prados-Pena, M.
JOURNAL OF FASHION MARKETING AND MANAGEMENT
1361-2026 (2021)
DOI /
10.1108/jfmm-12-2020-0275
Mentions
2
Twitter
0
Wikipedia
0
News
0
Policy
Article
How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis
Belen Prados-Pena, Ma; Del Barrio-Garcia, Salvador
TOURISM MANAGEMENT PERSPECTIVES
2211-9736 (2020)
DOI /
10.1016/j.tmp.2020.100755
