Trabajos de Ana Isabel Polo Peña
Trabajos de Nombre
Economics & Business
Listando 4 trabajos del autor/autora 37
Lista de trabajos en el área Economics & Business
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Article
Revenue management and CRM via online media: The effect of their simultaneous implementation on hospitality firm performance
Peco-Torres, Francisco; Polo-Pena, Ana Isabel; Frias-Jamilena, Dolores Maria
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT
1447-6770 (2021)
DOI /
10.1016/j.jhtm.2021.02.004
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2
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Article
Tourists' information literacy self-efficacy: its role in their adaptation to the "new normal" in the hotel context
Peco-Torres, Francisco; Polo-Pena, Ana, I; Frias-Jamilena, Dolores M.
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT
0959-6119 (2021)
DOI /
10.1108/ijchm-03-2021-0397
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1
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Exploring the antecedents of retail banks' reputation in low-bankarization markets: brand equity, value co-creation and brand experience
Martillo Jeremias, Luis Daniel; Polo Pena, Ana Isabel
INTERNATIONAL JOURNAL OF BANK MARKETING
0265-2323 (2021)
DOI /
10.1108/ijbm-10-2020-0519
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The influence of student-university identification on student's advocacy intentions: the role of student satisfaction and student trust
Abdelmaaboud, Abdelhamid K.; Pena, Ana Isabel Polo; Mahrous, Abeer A.
JOURNAL OF MARKETING FOR HIGHER EDUCATION
0884-1241 (2020)
DOI /
10.1080/08841241.2020.1768613
