Trabajos de Salvador del Barrio García
Trabajos de Nombre
Economics & Business
Listando 15 trabajos del autor/autora 38
Lista de trabajos en el área Economics & Business
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Article
A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries
Del Barrio-Garcia, Salvador; Kamakura, Wagner A.; Luque-Martinez, Teodoro
JOURNAL OF INTERACTIVE MARKETING
1094-9968 (2019)
DOI /
10.1016/j.intmar.2018.05.004
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9
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Review
A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Alvaro J.; Del Barrio-Garcia, Salvador; Miguel Alcantara-Pilar, Juan
JOURNAL OF BUSINESS RESEARCH
0148-2963 (2021)
DOI /
10.1016/j.jbusres.2021.10.025
Hybrid
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9
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Effects of cultural difference on users' online experience with a destination website: A structural equation modelling approach
Alcantara-Pilar, Juan Miguel; Armenski, Tanja; Javier Blanco-Encomienda, Francisco; Del Barrio-Garcia, Salvador
JOURNAL OF DESTINATION MARKETING & MANAGEMENT
2212-571X (2018)
DOI /
10.1016/j.jdmm.2017.06.002
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9
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Does language matter? A cross-national comparison of the moderating effect of language on website information-processing
Alcantara-Pilar, Juan Miguel; Del Barrio-Garcia, Salvador; Eugenia Rodriguez-Lopez, Ma
JOURNAL OF BUSINESS RESEARCH
0148-2963 (2018)
DOI /
10.1016/j.jbusres.2018.03.011
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5
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Article
Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension
Del Barrio-Garcia, Salvador; Belen Prados-Pena, Ma
JOURNAL OF DESTINATION MARKETING & MANAGEMENT
2212-571X (2019)
DOI /
10.1016/j.jdmm.2019.05.002
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10
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Article
Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions
Alcantara-Pilar, Juan Miguel; Del Barrio-Garcia, Salvador; Porcu, Lucia; Crespo-Almendros, Esmeralda
JOURNAL OF CONSUMER BEHAVIOUR
1472-0817 (2017)
DOI /
10.1002/cb.1656
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5
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Key antecedents of brand equity in heritage brand extensions: The moderating role of tourist heritage experience
Belen Prados-Pena, M.; Del Barrio-Garcia, Salvador
EUROPEAN RESEARCH ON MANAGEMENT AND BUSINESS ECONOMICS
2444-8834 (2021)
DOI /
10.1016/j.iedeen.2021.100153
Green published, Gold
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4
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Destination brand equity-formation: Positioning by tourism type and message consistency
Rodriguez-Molina, M. A.; Frias-Jamilena, D. M.; Del Barrio-Garcia, S.; Castaneda-Garcia, J. A.
JOURNAL OF DESTINATION MARKETING & MANAGEMENT
2212-571X (2019)
DOI /
10.1016/j.jdmm.2019.03.010
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3
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Article
Formation of customer-based brand equity via authenticity The mediating role of satisfaction and the moderating role of restaurant type
Eugenia Rodriguez-Lopez, Maria; Del Barrio-Garcia, Salvador; Alcantara-Pilar, Juan Miguel
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT
0959-6119 (2020)
DOI /
10.1108/ijchm-05-2019-0473
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4
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A review of comparative advertising research 1975-2018: Thematic and citation analyses
Del Barrio-Garcia, Salvador; Munoz-Leiva, Francisco; Golden, Linda
JOURNAL OF BUSINESS RESEARCH
0148-2963 (2020)
DOI /
10.1016/j.jbusres.2020.08.023
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4
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The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations
Alcantara-Pilar, Juan Miguel; Javier Blanco-Encomienda, Francisco; Armenski, Tanja; Del Barrio-Garcia, Salvador
JOURNAL OF DESTINATION MARKETING & MANAGEMENT
2212-571X (2018)
DOI /
10.1016/j.jdmm.2017.09.005
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3
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Article
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia; Del Barrio-Garcia, Salvador; Alcantara-Pilar, Juan Miguel; Crespo-Almendros, Esmeralda
INTERNATIONAL JOURNAL OF ADVERTISING
0265-0487 (2017)
DOI /
10.1080/02650487.2016.1185207
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5
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The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance
Porcu, Lucia; Del Barrio-Garcia, Salvador; Kitchen, Philip J.; Tourky, Marwa
JOURNAL OF BUSINESS RESEARCH
0148-2963 (2020)
DOI /
10.1016/j.jbusres.2019.10.049
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2
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Article
How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis
Belen Prados-Pena, Ma; Del Barrio-Garcia, Salvador
TOURISM MANAGEMENT PERSPECTIVES
2211-9736 (2020)
DOI /
10.1016/j.tmp.2020.100755
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1
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The effect of self-congruity and motivation on consumer-based destination brand equity
Frias, Dolores M.; Castaneda, Jose-Alberto; Del Barrio-Garcia, Salvador; Lopez-Moreno, Lorenza
JOURNAL OF VACATION MARKETING
1356-7667 (2019)
DOI /
10.1177/1356766719886888
