Salvador del Barrio García
UNIV GRANADA
- Granada / Spain
- CATEDRÁTICO DE UNIVERSIDAD
- Departamento de Comercialización e Investigación de Mercados
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Trabajos destacados por categoría
Economics & Business
Todos sus trabajos en el área Economics & Business
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Article
A Longitudinal Cross-product Analysis of Media-budget Allocations: How Economic and Technological Disruptions Affected Media Choices Across Industries
Del Barrio-Garcia, Salvador; Kamakura, Wagner A.; Luque-Martinez, Teodoro
JOURNAL OF INTERACTIVE MARKETING
1094-9968 (2019)
DOI /
10.1016/j.intmar.2018.05.004
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9
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A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
Rojas-Lamorena, Alvaro J.; Del Barrio-Garcia, Salvador; Miguel Alcantara-Pilar, Juan
JOURNAL OF BUSINESS RESEARCH
0148-2963 (2021)
DOI /
10.1016/j.jbusres.2021.10.025
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18
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A review of restaurant research in the last two decades: A bibliometric analysis
Eugenia Rodriguez-Lopez, Ma; Alcantara-Pilar, Juan Miguel; Del Barrio-Garcia, Salvador; Munoz-Leiva, Francisco
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
0278-4319 (2020)
DOI /
10.1016/j.ijhm.2019.102387
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Effects of cultural difference on users' online experience with a destination website: A structural equation modelling approach
Alcantara-Pilar, Juan Miguel; Armenski, Tanja; Javier Blanco-Encomienda, Francisco; Del Barrio-Garcia, Salvador
JOURNAL OF DESTINATION MARKETING & MANAGEMENT
2212-571X (2018)
DOI /
10.1016/j.jdmm.2017.06.002
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