Trabajos de José Alberto Castañeda García
Trabajos de Nombre
Economics & Business
Listando 4 trabajos del autor/autora 37
Lista de trabajos en el área Economics & Business
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Article
Destination brand equity-formation: Positioning by tourism type and message consistency
Rodriguez-Molina, M. A.; Frias-Jamilena, D. M.; Del Barrio-Garcia, S.; Castaneda-Garcia, J. A.
JOURNAL OF DESTINATION MARKETING & MANAGEMENT
2212-571X (2019)
DOI /
10.1016/j.jdmm.2019.03.010
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Online Marketing Effectiveness-the influence of information load and digital literacy, a cross-country comparison
Castaneda, Jose-Alberto; Frias-Jamilena, Dolores M.; Rodriguez-Molina, Miguel A.; Jones, Adam
ELECTRONIC MARKETS
1019-6781 (2019)
DOI /
10.1007/s12525-019-00372-9
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Consumers' Preferences and Willingness to Pay for Personalised Nutrition
Perez-Troncoso, Daniel; Epstein, David M.; Castaneda-Garcia, Jose A.
APPLIED HEALTH ECONOMICS AND HEALTH POLICY
1175-5652 (2021)
DOI /
10.1007/s40258-021-00647-3
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The effect of self-congruity and motivation on consumer-based destination brand equity
Frias, Dolores M.; Castaneda, Jose-Alberto; Del Barrio-Garcia, Salvador; Lopez-Moreno, Lorenza
JOURNAL OF VACATION MARKETING
1356-7667 (2019)
DOI /
10.1177/1356766719886888
