José Alberto Castañeda García
UNIV GRANADA
- Granada / Spain
- PROFESOR TITULAR DE UNIVERSIDAD
- Departamento de Comercialización e Investigación de Mercados
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Trabajos destacados por categoría
Economics & Business
Todos sus trabajos en el área Economics & Business
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Destination brand equity-formation: Positioning by tourism type and message consistency
Rodriguez-Molina, M. A.; Frias-Jamilena, D. M.; Del Barrio-Garcia, S.; Castaneda-Garcia, J. A.
JOURNAL OF DESTINATION MARKETING & MANAGEMENT
2212-571X (2019)
DOI /
10.1016/j.jdmm.2019.03.010
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Online Marketing Effectiveness-the influence of information load and digital literacy, a cross-country comparison
Castaneda, Jose-Alberto; Frias-Jamilena, Dolores M.; Rodriguez-Molina, Miguel A.; Jones, Adam
ELECTRONIC MARKETS
1019-6781 (2019)
DOI /
10.1007/s12525-019-00372-9
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Destination brand equity-formation: Positioning by tourism type and message consistency
Rodriguez-Molina, M. A.; Frias-Jamilena, D. M.; Del Barrio-Garcia, S.; Castaneda-Garcia, J. A.
JOURNAL OF DESTINATION MARKETING & MANAGEMENT
2212-571X (2019)
DOI /
10.1016/j.jdmm.2019.03.010
OPEN ACCESS LEVEL /
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2
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Self-congruity and motivations as antecedents of destination perceived value: The moderating effect of previous experience
Frias-Jamilena, Dolores M.; Castaneda-Garcia, Jose A.; Del Barrio-Garcia, Salvador
INTERNATIONAL JOURNAL OF TOURISM RESEARCH
1099-2340 (2019)
DOI /
10.1002/jtr.2238
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