Trabajos de José Alberto Castañeda García
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Destination brand equity-formation: Positioning by tourism type and message consistency
Rodriguez-Molina, M. A.; Frias-Jamilena, D. M.; Del Barrio-Garcia, S.; Castaneda-Garcia, J. A.
JOURNAL OF DESTINATION MARKETING & MANAGEMENT
2212-571X (2019)
DOI /
10.1016/j.jdmm.2019.03.010
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Self-congruity and motivations as antecedents of destination perceived value: The moderating effect of previous experience
Frias-Jamilena, Dolores M.; Castaneda-Garcia, Jose A.; Del Barrio-Garcia, Salvador
INTERNATIONAL JOURNAL OF TOURISM RESEARCH
1099-2340 (2019)
DOI /
10.1002/jtr.2238
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The Effect of Message Consistency and Destination-Positioning Brand Strategy Type on Consumer-Based Destination Brand Equity
Castaneda-Garcia, J. A.; Frias-Jamilena, D. M.; Del Barrio-Garcia, S.; Rodriguez-Molina, M. A.
JOURNAL OF TRAVEL RESEARCH
0047-2875 (2019)
DOI /
10.1177/0047287519881506
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The effect of self-congruity and motivation on consumer-based destination brand equity
Frias, Dolores M.; Castaneda, Jose-Alberto; Del Barrio-Garcia, Salvador; Lopez-Moreno, Lorenza
JOURNAL OF VACATION MARKETING
1356-7667 (2019)
DOI /
10.1177/1356766719886888
