Trabajos de Esmeralda Crespo Almendros
Trabajos de Nombre
Economics & Business
Listando 2 trabajos del autor/autora 37
Lista de trabajos en el área Economics & Business
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Article
Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions
Alcantara-Pilar, Juan Miguel; Del Barrio-Garcia, Salvador; Porcu, Lucia; Crespo-Almendros, Esmeralda
JOURNAL OF CONSUMER BEHAVIOUR
1472-0817 (2017)
DOI /
10.1002/cb.1656
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3
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Article
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
Porcu, Lucia; Del Barrio-Garcia, Salvador; Alcantara-Pilar, Juan Miguel; Crespo-Almendros, Esmeralda
INTERNATIONAL JOURNAL OF ADVERTISING
0265-0487 (2017)
DOI /
10.1080/02650487.2016.1185207
