Esmeralda Crespo Almendros

UNIV GRANADA
12 InfluRatio
3 Indexed Publications in Altmetrics.com

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Article Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry Porcu, Lucia; Del Barrio-Garcia, Salvador; Alcantara-Pilar, Juan Miguel; Crespo-Almendros, Esmeralda INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT 0278-4319 (2019) DOI / 10.1016/j.ijhm.2019.01.008 OPEN ACCESS LEVEL /
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Article Toward an understanding of online information processing in e-tourism: does national culture matter? Alcantara-Pilar, Juan Miguel; Del Barrio-Garcia, Salvador; Crespo-Almendros, Esmeralda; Porcu, Lucia JOURNAL OF TRAVEL & TOURISM MARKETING 1054-8408 (2017) DOI / 10.1080/10548408.2017.1326363 OPEN ACCESS LEVEL /

Economics & Business

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Article Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions Alcantara-Pilar, Juan Miguel; Del Barrio-Garcia, Salvador; Porcu, Lucia; Crespo-Almendros, Esmeralda JOURNAL OF CONSUMER BEHAVIOUR 1472-0817 (2017) DOI / 10.1002/cb.1656 OPEN ACCESS LEVEL /
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Article Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)? Porcu, Lucia; Del Barrio-Garcia, Salvador; Alcantara-Pilar, Juan Miguel; Crespo-Almendros, Esmeralda INTERNATIONAL JOURNAL OF ADVERTISING 0265-0487 (2017) DOI / 10.1080/02650487.2016.1185207 OPEN ACCESS LEVEL /
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