Miguel Ángel Rodríguez Molina
UNIV GRANADA
- Granada / Spain
- PROFESOR TITULAR DE UNIVERSIDAD
- Departamento de Comercialización e Investigación de Mercados
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Museum visitors' heterogeneity and experience processing
Ruiz-Alba, Jose L.; Nazarian, Alireza; Rodriguez-Molina, Miguel A.; Andreu, Luisa
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
0278-4319 (2019)
DOI /
10.1016/j.ijhm.2018.12.004
OPEN ACCESS LEVEL /
Green accepted
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Destination brand equity-formation: Positioning by tourism type and message consistency
Rodriguez-Molina, M. A.; Frias-Jamilena, D. M.; Del Barrio-Garcia, S.; Castaneda-Garcia, J. A.
JOURNAL OF DESTINATION MARKETING & MANAGEMENT
2212-571X (2019)
DOI /
10.1016/j.jdmm.2019.03.010
OPEN ACCESS LEVEL /
Economics & Business
Todos sus trabajos en el área Economics & Business
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Destination brand equity-formation: Positioning by tourism type and message consistency
Rodriguez-Molina, M. A.; Frias-Jamilena, D. M.; Del Barrio-Garcia, S.; Castaneda-Garcia, J. A.
JOURNAL OF DESTINATION MARKETING & MANAGEMENT
2212-571X (2019)
DOI /
10.1016/j.jdmm.2019.03.010
OPEN ACCESS LEVEL /
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3
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Article
Servitization strategies from customers' perspective: the moderating role of co-creation
Ruiz-Alba, Jose L.; Soares, Anabela; Rodriguez-Molina, Miguel A.; Frias-Jamilena, Dolores M.
JOURNAL OF BUSINESS & INDUSTRIAL MARKETING
0885-8624 (2019)
DOI /
10.1108/jbim-02-2017-0028
OPEN ACCESS LEVEL /
Green accepted
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